MOVii

MOVii is a pioneering fintech platform in Colombia dedicated to advancing financial inclusion by deploying a digital-first approach that simplifies financial transactions for individuals and enterprises alike. As an integral part of Colombia’s financial ecosystem, MOVii operates a mobile platform enabling a broad user base to perform functions such as digital payments, account management, and international money transfers without the need for traditional banking infrastructure. This significantly lowers barriers to entry for banking services among the unbanked populations, a pressing need in Latin American markets. Further elevating its value offering, MOVii issues a Mastercard that extends the usability of its services globally, bolstering the reach and convenience of its financial products. Within its strategic trajectory, MOVii has embraced elements of decentralized finance by collaborating on a cryptocurrency pilot project with Bitpoint, sanctioned by the Colombian financial supervisor. This initiative introduces the regulated buying and selling of cryptocurrencies within a monitored sandbox environment, aiming to bring transparency and regulated innovation into Colombia’s substantial cryptocurrency market. Despite offering crypto-related functionalities, MOVii underscores its intention to maintain cryptos as investment assets, distancing them from payment role incumbents to preserve their market-based wavering value. The fusion of MOVii’s fintech services and controlled crypto activities illustrates a dynamic yet structured adaptation to evolving fintech paradigms, aligning with Colombia’s digital transformation goals. With strategic ventures targeted at expanding its user base and leveraging technology for accessible financial services, MOVii exemplifies a focused and adaptive model in Colombia’s fintech scene.