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Privacy-centric lightweight analytics without compromising visitor data.
Fathom Analytics stands out as an innovative leader in the analytics sphere, driven by a commitment to protecting user privacy while delivering robust insights critical to webmaster operations. Offering a streamlined, cookie-less platform, it ensures compliance with significant data protection laws such as GDPR, CCPA, and PECR, thereby reducing the legal and operational burden typically associated with digital data gathering. This analytics solution prioritizes visitor privacy by using aggregated and anonymized data to deliver essential metrics without the need for invasive cookie consent processes. As a result, businesses can achieve actionable insights swiftly and ethically. Fathom's sophisticated lightweight scripting not only safeguards SEO performance but also guarantees no detrimental effect on website loading speeds, even during traffic surges. Its ease of integration, requiring just one line of code, expands its accessibility across diverse CMS and web frameworks. With customers ranging from small businesses to renowned technological giants like IBM and GitHub, Fathom has established a strong reputation driven by customer satisfaction and trust. Its ongoing emphasis on inde...
Fathom Analytics stands out as an innovative leader in the analytics sphere, driven by a commitment to protecting user privacy while delivering robust insights critical to webmaster operations. Offering a streamlined, cookie-less platform, it ensures compliance with significant data protection laws such as GDPR, CCPA, and PECR, thereby reducing the legal and operational burden typically associated with digital data gathering. This analytics solution prioritizes visitor privacy by using aggregated and anonymized data to deliver essential metrics without the need for invasive cookie consent processes. As a result, businesses can achieve actionable insights swiftly and ethically. Fathom's sophisticated lightweight scripting not only safeguards SEO performance but also guarantees no detrimental effect on website loading speeds, even during traffic surges. Its ease of integration, requiring just one line of code, expands its accessibility across diverse CMS and web frameworks. With customers ranging from small businesses to renowned technological giants like IBM and GitHub, Fathom has established a strong reputation driven by customer satisfaction and trust. Its ongoing emphasis on independence, as a customer-funded business, underscores its mission to deliver dependable service without external influences, aligning with the growing demand for ethical data solutions.
Fathom Analytics offers a simpler and more ethical approach to website analytics by prioritizing user privacy. Unlike Google Analytics, Fathom does not assemble data profiles for ad targeting and ensures that user data remains confidential.
While Fathom Analytics Lite is currently not PECR compliant due to its use of an anonymous cookie, the PRO version is compliant. Future updates are planned to address compliance issues with the Lite version as well.
Fathom Analytics collects website data in a way that respects user privacy, utilizing methods that avoid the collection of personally identifiable information to deliver necessary site insights without tracking individual users.
A common issue with Fathom Analytics Lite is its lack of PECR compliance due to the use of anonymous cookies. The project team is aware and plans to update the Lite version for compliance. Users can opt for the PRO version, which is already compliant.
Fathom Analytics ensures user privacy by not collecting personally identifiable information. It offers insights without tracking individual users, balancing the need for data utility with the importance of privacy.
Fathom Analytics serves as a privacy-focused alternative to traditional web analytics platforms like Google Analytics. It aims to provide essential website analytics that help site owners make informed design and content decisions without compromising user privacy.
Offers comprehensive data analytics across multiple blockchain networks.
Privacy Preservation in Analytics.
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